Dr. Ashwani Sharma
Director Academics & Associate Professor · Management, IHMS Kotdwar
Director Academics15+yearsteaching
About Dr. Sharma
Dr. Ashwani Sharma is Director Academics (In-charge) at IHMS Kotdwar and an Associate Professor in the Department of Management, with more than 15 years of teaching experience. Dr. Sharma specialises in business management, marketing, digital marketing, the cashless economy and educational development.
Dr. Sharma holds a PhD in Commerce & Business Administration from CCS University, Meerut, has published in peer-reviewed journals and Scopus-indexed books, holds seven published patents and a copyright, and is the author of Business by Phygital: Bridging the Physical & Digital World. At IHMS, Dr. Sharma also heads outreach, the Research Cell and the IQAC, and serves as Exam Controller.
Qualifications
Professional
- PhD (Commerce & Business Administration)CCS University, Meerut, 2020
- MBA (Marketing & HR)U.P. Technical University, Lucknow, 2010
- Post Graduate Diploma in Educational Administration (PGDEA)U.P. Rajarshi Tandon Open University, Allahabad, 2008
- Google Certification: Fundamentals of Digital Marketing2020
Academic
- B.Sc. (PCM)CCS University, Meerut, 2007
- IntermediateC.J.D.A.V. Public School, Meerut (CBSE), 2004
- High SchoolC.J.D.A.V. Public School, Meerut (CBSE), 2002
Work experience
Teaching experience: 15+ years
- Director Academics (In-charge)IHMS Kotdwar, since 20 September 2023
- Associate Professor, Department of ManagementIHMS Kotdwar, since 20 September 2023
- Assistant Professor, Department of MBADewan Institute of Management Studies, Partapur, Meerut (AKTU), 1 November 2022 – 19 September 2023
- Assistant Professor & Departmental Research Committee Coordinator, Business & Management StudiesMeerut Institute of Engineering and Technology, Meerut (AKTU), 22 June 2020 – 31 October 2022
- Head & Assistant Professor, Management DepartmentMahalaxmi Institute of Technology and Management, Meerut (AKTU), 1 January 2019 – 20 June 2020
- Professor, Department of Management StudiesDr. K.N. Modi Institute of Technology, Modinagar, Ghaziabad (AKTU), 21 August 2017 – 26 December 2018; also visiting faculty, Centre for Management Development, Modinagar
- Assistant Professor, Department of Business AdministrationSVB College of Education, Garh Road, Meerut (CCS University), 15 August 2010 – 20 August 2017
Teaching & roles
Subjects taught
Roles & responsibilities at IHMS
- Head of Outreach
- Head of IQAC
- Exam Controller
- Head, Research Cell
- Chairman, Anti-Drug Cell
Research & publications
Research experience
- Doctoral dissertation: Cashless Commerce – An Exploratory Study of a Futuristic Business Model over E-commerce Business (supervisor: Dr. Himanshu Agarwal, D.Litt, PhD, Professor, D.N. College, CCS University, Meerut)
- MBA project: Recruitment and Selection Process in Jagran Prakashan Limited – Jagran Prakashan Limited, Meerut, 2009
- PGDEA dissertation: Managing Human Resource in Higher Education in India
Journal publications
- Sharma, J. N., & Sharma, A. (2015). E-commerce: Enhancing growth for SMEs in India. Journal of Commerce and Trade, 10(2), 103–107. Peer reviewed.
- Sharma, A., & Agarwal, H. (2018). Study of recent developments related to cashless commerce in India. Journal of Commerce and Trade, 13(2), 66–71. Peer reviewed.
- Sharma, A., Agarwal, H., & Sharma, K. (2019). Merchandiser perception of cashless transaction: A case study of District Meerut of Uttar Pradesh State in India. Research Journal of Philosophy & Social Sciences, 44(3), 1–13. Peer reviewed.
- Sharma, A., & Makkar, K. (2023). Educational institution and startup ecosystem: A relationship study. International Journal of Hospitality, Management & Sciences, 1(2), 57–62. Peer reviewed.
- Jagwan, S. S., Sharma, N., & Sharma, A. (2024). The impact of digital marketing on consumer purchasing decisions in the Garhwal region. International Journal of Applied Marketing and Management, 8(2), 10–18. Peer reviewed.
- Impact of determinants of payment banks on cashless economy in India: An empirical analysis (communicated, under review).
Book chapters & conference proceedings
- Kumari, R., & Sharma, A. (2023). Impact of COVID-19 on international trade: New evidence from economic sectors. In Research Anthology on Macroeconomics and the Achievement of Global Stability (pp. 1305–1321). Scopus indexed.
- Sharma, A., Kumari, R., & Goel, N. (2022). Universal Health Coverage (UHC): Case study on world’s health emerging strategy after the COVID-19 pandemic. In Handbook of Research on Global Networking Post COVID-19 (pp. 328–341). Scopus indexed.
- Kumari, R., & Sharma, A. (2022). The transformation of global trade in a new world: Deglobalization and its risk in international trade post COVID-19. In The Transformation of Global Trade in a New World (pp. 200–212). Scopus indexed.
- Kumari, R., & Sharma, A. (2021). Impact of COVID-19 on international trade: New evidence from economic sectors. In Impact of COVID-19 on International Trade: New Evidence From Economic Sectors (pp. 233–248). Scopus indexed.
- Sharma, A., & Kumari, R. (2023). Future analysis of phygitalisation for financial services in India. In The Sustainable Fintech Revolution: Building a Greener Future for Finance (pp. 101–113). Scopus indexed.
- Sharma, A., & Rathod, N. S. (2024). Central Bank Digital Currency: Assessment of digital financing approach towards safe cashless economy in India. In Digital Currency Assets and Challenges to Financial System Stability (pp. 37–51). Scopus indexed.
Books authored / edited
- Sharma, A. (2023). Business by Phygital: Bridging the Physical & Digital World. Notion Press, ISBN 979-8890673152 View
Patents
- Risk-free cultivation of farmers in India through blockchain-based crowdfunding – Patent Office Journal 05/2024, Application No. 202411002017 A
- Universal smartwatch application for real-time detection and alerting of electrical signals – Patent Office Journal 19/2024, Application No. 202411031924 A
- Intelligent waste container with real-time monitoring and adaptive route planning – Patent Office Journal 23/2024, Application No. 202411040582 A
- Social media cluster advanced algorithm for targeted advertising – Patent Office Journal 23/2024, Application No. 202411040062 A
- Smart environmental management system using adaptive machine learning – Patent Office Journal 24/2024, Application No. 202411044182 A
- AI-enhanced holistic business intelligence system for finance, marketing and HR – Patent Office Journal 27/2024, Application No. 202411046832 A
- Biodegradable smart packaging with integrated freshness monitoring system – Patent Office Journal 32/2024, Application No. 202411056756 A
Copyrights
- Design Thinking Model for Startups
Grants & industry consultancy
- Industrial consultancy in digital marketing – KK Industries, Meerut (₹40,000)
- Grant of US$50,000 – Spencer Foundation (applied and accepted)
Research scholars guided
- One research scholar – Quantum University, Roorkee
- Two research scholars – Dr. K.N. Modi University, Newai, Rajasthan
Conferences, workshops & FDPs
Conferences & seminars
- National seminar “Contemporary Issues for the Informational Professional” – INMANTAC, Ghaziabad, 22 January 2011
- National seminar “Reforms for Quality Teacher Education Programme” (paper: “Teacher Accountability”) – MITE, Ghaziabad, 2 March 2012
- National seminar “Role of Entrepreneurship in Economic Development” – KSVCEM, Bijnor, 16 February 2019
- National seminar “Role of Youth, Intellectuals and Industrial World in Swachh Bharat Abhiyan” – Government Degree College, Saharanpur (Department of Higher Education, U.P.), 31 March 2019
- NAAC-sponsored national seminar “Ensuring the Quality of Education in HEIs concerning NEP 2020 of India – The Role of IQAC” – G.H. Raisoni Institute of Business Management, Jalgaon, 4 June 2022
- Paper “Curriculum Reshaping for Education in the Cashless Age: G20 Goals and Technological Advancements” – ICSSR-sponsored national seminar, School of Business Management, IFTM University, Moradabad, 8–9 December 2023
- Paper “Educational Institution & Startup Ecosystem: A Relationship Study” – International Conference on Innovation and Entrepreneurship: In Perspective of Education System (IEPES-2023), IHMS Kotdwar, 16–17 December 2023
- Paper “Content Marketing in the Digital Transformation Era: Trends and Best Practices” – International scientific conference on digitalisation, innovation & sustainable development trends and business perspectives, West Mishref, Kuwait, 29 November 2023
Workshops & training attended
- SAP Next-Gen Design Thinking workshop – MIET, Meerut, 22 August 2022
- IP awareness workshop – Intellectual Property Office, India, 16 November 2022
- IP awareness workshop – Intellectual Property Office, India, 4 January 2023
- One-week national workshop “Entrepreneurship & Innovation: Emerging Career Opportunity for Youth” – Khwaja Moinuddin Chishti Language University, Lucknow, 23–29 March 2023
- IP awareness workshop – Intellectual Property Office, India, 30 November 2023
Events organised / coordinated
- IP awareness workshop with the Intellectual Property Office, India – IHMS Kotdwar, 30 November 2023
- IP awareness workshop with the Intellectual Property Office, India – DIMS, Meerut, 4 January 2023
- Five-day e-FDP “Enhancement of New Learning Tools in Management Education Through Case Studies” – Meerut Institute of Engineering & Technology, Meerut
- One-week AICTE-sponsored STTP – Meerut Institute of Engineering & Technology, Meerut, 23–28 November 2020
- International conference “Sustainable Development: An Artificial Intelligence Perspective” (SDAIP-2023) – Dewan Institute of Management Studies, 18–19 August 2023
- International Conference on Innovation and Entrepreneurship: In Perspective of Education System (IEPES-2023) – IHMS Kotdwar, 16–17 December 2023
FDPs & short-term courses
- TEQIP-III one-week short-term course “Advanced Research Methods and Data Analysis Techniques” – Dr B R Ambedkar National Institute of Technology, Jalandhar
- One-week online international FDP “Innovation Entrepreneurial Ecosystem in Engineering for Post Covid-19 Pandemic” – Sagar Institute of Research & Technology, Bhopal
- Five-day e-FDP “Enhancement of New Learning Tools in Management Education Through Case Studies” – Meerut Institute of Engineering & Technology, Meerut
- AICTE ATAL Academy online FDP “Research Methodology” – Indian Institute of Information Technology, Nagpur, 1–5 December 2020
- AICTE ATAL Academy online FDP “Technology Management” – Malaviya National Institute of Technology, Jaipur, 14–18 December 2020
- One-week AICTE-sponsored STTP – Meerut Institute of Engineering & Technology, Meerut, 23–28 November 2020
- AICTE ATAL Academy online FDP “Technology Management” – Dr B R Ambedkar National Institute of Technology, 4–8 January 2021
- AICTE ATAL Academy online FDP “Data Analytics in Business Research” – Babasaheb Bhimrao Ambedkar University, 29 January – 2 February 2021
- AICTE ATAL Academy online FDP “Business Analytics using Python” – Indian Institute of Management Kashipur, 26–30 July 2021
- AICTE ATAL Academy online FDP “Time Series Analysis” – Institute of Management Studies, Banaras Hindu University, 26–30 December 2021
- Online FDP “Outcome Based Assessment” – NITTTR Bhopal, 31 January – 4 February 2022
- FDP “Research Methodology – Strengthening Research Skills” – MIET, Meerut, 26–30 March 2024
- Ten-day NEP 2020 Orientation and Sensitization Programme (MMTTP, Ministry of Education) – MMTTC, Shri Ram College of Commerce, 2–12 April 2024
Invited talks & resource person
- Resource person, workshop “Digital Marketing: Next Generation of Marketing” – Vinayak Vidyapeeth College, Meerut, 24 April 2023
- Resource person, workshop “Startup Funding” – Vinayak Vidyapeeth College, Meerut, 12 October 2023
- Resource person, workshop “Bridging the Digital Divide in Non-technical Education: A Student-centric Initiative” – ITM Dehradun with USERC, Government of Uttarakhand, 29–30 January 2024
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